Tout is an influencer marketing platform that connects brands with creators on terms designed to last beyond a single campaign — built on credibility, reciprocity, and elevation rather than reach metrics alone.
The platform pairs verified creator profiles with intent-driven brand discovery, supported by audience analytics, performance benchmarking, and AI-assisted recommendations. Where most influencer platforms optimize for volume, Tout optimizes for fit: matching the right voice with the right brand, in a context where both stand to gain.
Headquartered in New York and launching publicly in September 2026, Tout is building infrastructure for the creator economy's next chapter — one in which partnerships are measured not by impressions delivered, but by relationships sustained.
Demi Nicolozakes founded Tout in 2025 after spending years at the intersection of brand strategy and the creator economy — watching the same conversation play out in different rooms. Brands needed a more credible way to find creators whose audiences actually trusted them. Creators needed a more dignified way to be seen by brands worth working with. The infrastructure to bridge the two had not yet been built. So she set out to build it.
Tout is the result of that conviction: a platform that treats influence as a craft rather than a metric, and treats creators as collaborators rather than inventory. Demi leads the company from New York.
Please use these assets in coverage. The wordmark should appear in its original form — do not recolor, distort, or alter proportions. The period after “Tout” is part of the mark.
Future releases will appear here as they are published.
Coverage will appear here as Tout enters the conversation. For early stories and exclusives, get in touch below.
We respond personally to every press inquiry. Whether you're working on a story about the creator economy, the future of influencer marketing, or Tout specifically, we'd be glad to hear from you.
press@tout.app